Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.
In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.
Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.
The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.
Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up.
Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.
“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.