Iconic boyband NSYNC has partnered with Epic Rights for a new global licensing program, in celebration of the group’s 20th anniversary.
The leading global branding and licensing company will develop a new line of high-quality branded apparel, accessories, gift and collectable products.
“The band is thrilled to create an exciting new line of new merch with Epic Rights in celebration of our 20th Anniversary,” said founding member of the group, Lance Bass.
Epic Rights CEO Dell Furano added: “NSYNC ushered in the modern age of huge merchandise sales both at their sold-out concerts and at retail. We are certain we will have equal success today.”
The apparel line will include retro designs that harken back to ’90s fashion, capitalising on nostalgia from the era and collaborating with quintessentially ’90s brands.
Additionally, Epic Rights will focus on a line utilizing album covers, photos, logos, and iconic art for products such as fashion tops, t-shirts, accessories, electronics, seasonal and home décor, as well as games, collectable figures, slot machines and more. Epic Rights will also be managing the group’s online presence and official website promotions.
“With a 90’s pop culture revival underway, we anticipate enormous demand for products that remind us all that *NSYNC was the band of the decade, influencing the musical style and taste of a generation, and that legacy lives on today,” said Lisa Streff, EVP of Global Licensing, Epic Rights.