NY Toy Fair 2018: PhatMojo reveals new Bendy and the Ink Machine toys

PhatMojo has revealed new toys and merchandise for TheMeatly Games’ hit title Bendy & the Ink Machine at NY Toy Fair.

The all-new assortment includes action figures, plush, cosplay, collectables, and more. Toys will be available at retailers this spring. Additionally, the groups will soon announce new agreements with several new hardlines and softlines licensees.

Bendy is a first-person horror/puzzle game which launched in February of last year and has gone on to attract a cult fanbase. Three of five chapters of the game are available now with the final two episodes dropping in 2018. The game will also be coming to all major gaming platforms, alongside a new mobile spin-off title Bendy in Nightmare Run.

The game has been a hit on YouTube, generating millions of combined views and a strong, dedicated fan community. Exclusive licensed products debuted in Hot Topic last year and enjoyed strong sales.

PhatMojo CEO, Shawn McCarthy sums up the franchise as "a dream come true."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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