Surf lifestyle brand Ocean Pacific, owned by Iconix Brand Group, has announced a new collection of footwear with Heelys, the original shoes with wheels, owned by BBC International. The collaboration will feature three OP styles, with the added Heelys’ wheel technology.
Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The brand fuses sports, music, art, and fashion with an echo of the sand and streets of Southern California’s surf and skate culture. The styles will reflect the OP brand’s surf spirit and the Californian laid-back aesthetic, paired with the now-iconic Heelys wheel that gives the wearer the ability to go from sneaker to wheeled shoe by shifting weight on to the heel.
“We are excited to add Ocean Pacific to our portfolio of Heelys collaborations,” says Seth Campbell, Heelys Corporate President. “The west coast culture of the OP brand allows us to infuse our product with their great heritage designs and classic surf colouration — things we know resonate with our core consumers.”
“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more excited about this perfect partnership,” adds Bob Galvin, Chief Executive Officer and President at Iconix Brand Group. “With OP’s history of bringing together sport and culture and Heelys dedication to adventure, we have brought together two brands who embody the importance of an active lifestyle for a fun collaboration that will appeal to fans of both brands.”
The Ocean Pacific x Heelys collab comes in three styles with ranging sizes: kid’s size 13-8 and adult’s size 9-13. The collection is available now, at www.Heelys.com