Octane5 is preparing to dive into the weeds with the corporate licensing powerhouse Caterpillar this month, in the fourth instalment of its ongoing webinar series of fireside discussions with leading names and brands across the licensing industry. The series kicked off in May this year as a means to maintain communication throughout the Covid-19 pandemic.
On Thursday, August 20th, Octane5 will be joined by Kenny Beaupre, brand advocacy and licensing manager at Caterpillar to tackle topics including just how an industrial equipment company become one of the most recognisable and powerful brands in licensing.
Caterpillar is the recent recipient of a 2020 Licensing International Excellence Award, taking home the win in the Corporate Brand category. Topics up for discussion will include, what gives a brand staying power? How do some brands get permission from their fans to move from their core permission naturally? And what does it take to run a world-class licensing programme?
Also joining the webinar will be Linne Kimball, VP Strategic Partnerships at The Life is Good Company, sharing how Life is Good leverages licensing to help vulnerable kids.
“We’re all working and communicating differently this year and the team at Octane5 has tried to support our remote work environment with educational offerings,” said a representative from Octane5.
“In May, Octane5 started their free monthly webinar series to provide insights into some area of licensing best practices. The August webinar features Kenny Beaupre, head of licensing at Caterpillar, to talk about building a powerhouse brand.”