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Oddbods opens first Family Entertainment Centre in China

The first of the global animation studio, One Animation’s, multiple Oddbods themed Family Entertainment Centres has launched in Xi’an, China, having opened its doors on November 30th.

The 1,270 square-metre attraction, located over two floors of the newly developed Creative Circle mall is one of the first zones of the mall to be completed. The Oddbods centre includes a train ride, sand and ball pits, trampolines, climbing and rope courses, party room and an extensive toddler playground.

Visiting children can also drop by the branded food station, Oddbods shop or enjoy an Oddbods story in the dedicated storytelling zone.

The deal was brokered by Shanghai based Pearl Studio, as well as a CMC. Inc company – which co-produced Abominable with DreamWorks and globally released by Universal – and represents a significant pipeline of activity which will see a further 14 centres launching in key locations across the territory over the next eight years.

The second family entertainment centre of this kind is set to open in Chengdu in early 2020.

Pauline Hiu, One Animation’s VP consumer products Asia, said: “We pride ourselves on creating fun and memorable experiences for kids and families through strong storytelling and heart. CMC is the perfect partner to help us bring this to life in China and we very much look forward to opening the doors to this hugely fun, energetic and immersive Oddbods world.”

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About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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