Oddbods signs year-long partnership with National Express

One Animation has partnered with National Express, the UK’s largest coach operator to bring their hit children’s show Oddbods to the firm’s award-winning on-board entertainment system, VUER.

Passengers will have access to over 200 minutes of the show as well as multiple Oddbods activity pages and competitions via The View magazine throughout the year. From July 2018 passengers will also have the opportunity to travel in a National Express coach sporting each of the seven colourful, unique, quirky and lovable characters from the show.

“Oddbods is a unique property that appeals to kids and parents alike through its rib-tickling slapstick comedy and loveable, highly relatable characters,” says Anabel Higgin, marketing director of One Animation, “We’re very excited to be teaming up with National Express to deliver an enhanced, fun-filled Oddbods travel experience to their passengers, both young and old.”

“We are delighted to announce the superb addition of Oddbods to the VUER content stable to ensure that journeys on our coaches even more enjoyable than ever before,” added Charlie Bailey, national partnerships manager at National Express Coaches.

The one-year deal begins in February 2018 and will see Oddbods featured in various promotional content formats from National Express including print, social media and VUER app integration.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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