Oddbods to bring ‘big things’ to UK kids’ entertainment space

Children’s animated series Oddbods is on track to deliver ‘big things’ to the UK toy and entertainment sector, as the hit pre-school series prepares for its long-form UK launch on Turner’s Boomerang channel.

The series will air on the popular children’s network this month and arrives as One Animation, the studio behind the pre-school show, and its EU master toy partner Rp2 ready to deliver merchandise to retailers this summer.

Having rocketed to success in its shorter form on ITV last year, expectations are high among the series’ toy partners, including Golden Bear for UK and Ireland distribution, that the show will have a bright future in the market.

Simon Cox, managing director of Rp2, told Licensing.biz that ‘following a successful launch’ coupled with ‘astounding viewing figures,’ Oddbods is "set to deliver big things in the toy space."

Comprising of 60 seven-minute episodes, the new Oddbods series will air on Boomerang in the UK as it simultaneously rolls out across the rest of EMEA and Latin America.

“We are delighted to be working with Turner and Boomerang to showcase the new series of Oddbods to our fans in the UK,” said Sashim Parmanand, CEO of One Animation.

“Oddbods has gained tremendous momentum since we launched on ITV last year, and extending this reach through working with Turner’s Boomerang channel in the UK will further bolster our broader licensing strategy as we look to launch a range of merchandise across a broad range of retailers this summer.”

The first range of toys inspired by the show are expected to land on shelves across the UK and Ireland this June.

Katherine Pierce, senior licensing and marketing manager at Golden Bear, said: “Response from retail has been extremely positive and we are extremely excited about getting Oddbods toys in front of consumers in the summer.

“We have already heard from a number of independents at Toy Fair that they are being asked for products so the demand is certainly out there.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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