Olive Oyl turns fashionista with Moncler Genius collection

King Features has announced its latest partnership for Olive Oyl. The animation icon features in the 2 MONCLER 1952 WOMAN Spring/Summer 2022 collection by Veronica Leoni, part of the fashion brand’s MONCLER GENIUS project.

Olive Oyl has been a groundbreaking female character since her debut in 1919. Veronica Leoni chose to feature Olive in her latest collection due to her “widely recognised confidence and humour”, selecting retro images of Olive to appear on a capsule of T-shirts and hooded sweatshirts.

“We are very happy to have secured this collaboration with such a high-end and innovative brand as Moncler and such an iconic character as Olive Oyl,” says Grazia Bussandri of Premium Licensing, King Features’ Italian agent, who secured the deal with Moncler.

“For decades, style makers around the world have been inspired by Olive’s confidence and glamorous self-perception,” adds Carla Silva, VP/GM, Global Head of Licensing, King Features, “but this capsule from Moncler is in a class of its own. The clever designs highlight what a dynamic individual Olive Oyl is and the characteristics that make her so appealing to fans and fashionistas alike.”

The capsule collection is available now on Moncler.com and in select Moncler boutiques.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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