TV and extensive marketing support in major online and retail outlets; new app also out.

Olly the Little White Van secures first book titles

Independent production company, Ideas at Work, has partnered with Autumn Books to launch its first range of books.

For the first time the children’s TV character, Olly the Little White Van, will make its way into story books, sticker and activity books and sticker and colouring books.

The first range features four titles and will be supported by an extensive marketing campaign in all major online and retail outlets.

Ideas at Work strengthens its UK and international licensing programme further with the launch of its third app based on the pre-school series.

‘Talking Olly’ will feature a talkback facility that allows Olly to repeat whatever fans say along with six icon-based challenges and activities such as a theme tune player and interactive game.

The app is now available on iTunes worldwide, retailing at £1.99.

Henry Becket, founder of Ideas at Work and creator of Olly the Little White Van, said: "We are excited to be expanding our licensing programme for Olly to include publishing and a brand new app.

"Olly continues to capture the hearts and minds of pre-schoolers everywhere and we are delighted to be working with a world-class partner at Autumn Publishing who has created a gorgeous range of books that remain true to the core values of the Olly brand.

"In addition the licensing programme is supported by a strong broadcast platform in the UK on Cartoonito where we have doubled our ratings since launch, and we will be adding Boomerang to the schedule from late March, significantly boosting our overall audience reach."

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