Om Nom Stories, a series of animated short films based on the award winning mobile game property, Cut the Rope is now airing on the CITV Channel.
The children’s broadcaster will be airing the ZeptoLab UK produced series of one to two-minute animated adventures following the property’s hero character, Om Nom from this month.
The short films have already achieved over 100 million views globally on YouTube. Alongside the partnership with CITV, the animated shorts have also seen success on international broadcasters, including Guli in France, Clan in Spain and Kaiser in Germany.
Jamila Metran, Head of Programming, CITV, said: “We are delighted to be bringing Om Nom’s adventures to a TV audience in the UK for the first time.
"Om Nom Stories captures the wit, charm and fun of the game and the character in a series of delightful animated shorts that we hope our viewers will love.”
Trudi Hayward, SVP, head of global merchandising, ITV Studios Global Entertainment, added: "The excitement and humour of the Cut the Rope game transfer perfectly to these animated shorts, which further underline the multimedia appeal of Om Nom.
"With a strong and growing presence on TV, the web, and at digital and physical retail, Cut the Rope is truly a brand for today."