On the EDGE Conservation outlines licensing plans as it launches endangered animals virtual influencers

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, is building on its debut in the worlds of mobile gaming and educational publishing with a series of anthropomorphic virtual influencers set to entertain and engage young YouTube audiences.

The aim of the new influencer series of content is to highlight the predicament of each endangered creature while presenting it in a format recognisable and enjoyed by children and viewers today.

Launching today, OTEC’s new Youtube channel will host weekly, short-form video diaries posted by the first characters in the series: Lexi the Aye Aye and Eric the Pangolin. Tegan the Kakapo will join the group in the coming weeks, and each will have its own Instagram profile, and Tik Tok channels set to launch in February.

To allow the characters to behave with the timeliness of influencers popular with kids aged nine to 12 years old, OTEC has humanised them using a new form of motion capture, where the face, hands and body movements are rendered simultaneously (instead of afterwards). This process enables animation in real time, delivering the pace and feel of a classic vlogger.

These virtual influencers are the brainchild of experienced content-maker Bruna Capozzoli who has invented modern-day lifestyles for the characters and commissioned Emmy award-winning screenwriting partnership, Mark Huckerby and Nick Ostler to create culturally relevant storylines that will resonate with kids.

Lexi the Aye Aye is a wannabe superstar DJ living in London, whilst Eric the Pangolin is studying environmental science at Uni.

“In this project we have really evolved our storytelling,” said Capozzoli, head of creative content at OTEC.

“Through the beauty of virtual influencers, we have surpassed relaying retrospective news and moved towards cultural commentary. The key to ensuring our characters could evolve and gain lives of their own was mastering the technology that sits behind motion capture.”

As an extension of the foundation’s disruptive approach to the traditional model of conservation work, OTEC has ambitious plans to leverage its IP in future across different channels including licensing, third-party brand collaborations and co-produced content.

The adopted motion capture pipeline was designed by Doppelganger, a collaborative of technical specialists who came together to deliver OTEC’s brief for this project. In addition to using motion capture data to control the character 3D model live, Doppelganger used cutting-edge technology to capture data from face, hands and body movement together at the same time, which is usually combined afterwards.

The On the EDGE YouTube channel follows the launch of mobile game, Kakapo Run, and underpins OTEC’s ambition to promote biodiversity differently. By using popular digital platforms, OTEC hopes to inspire and engage a growing number of young activists to champion all of the diversity of life in our natural world.

Beth Blood, founder and CEO of OTEC, added: “By giving a voice to unfamiliar but endangered animals through modern story-telling techniques, we will promote biodiversity as something to be celebrated in pop culture.

“The characters in our animation are delightful and surprising, making refreshing new spokes-animals for the wonders of the natural world and the challenges it faces.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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