One Animation adds new fan experiences and product ranges for Oddbods

Singapore-based creation, distribution and licensing studio One Animation is finding new ways to bring hit CG-animated property Oddbods to fans, securing new seasonal activations and consumer products partnerships in Europe and Asia.

In the Netherlands, One Animation has inked a deal with Just In Between Pictures for an Oddbods Halloween-themed 55-minute theatrical experience, consisting of two existing extended 22-minute length specials – ‘Party Monsters’ and ‘Oddbeard’s Curse’ – and seven-minute ‘Halloween Heroes’ episode. The experience is currently available across 75 local cinemas.

In Malaysia, One Animation’s local consumer products agent ANIMONSTA Studios has secured a new publishing deal with Ladybug for a range spanning activity books and interactive products, which will launch in Q4 2021 across extensive local retail and distribution networks. A further deal has also been signed in the territory with Dr Mama for self-sanitising kids’ fabric face masks and additional personal care items, such as hand sanitisers, with the collection launch scheduled for Q1 2022.

Sashim Parmanand, CEO at One Animation, says: “A core part of our Oddbods strategy is ensuring we’re bringing the brand to life for fans all around the world through innovative, captivating, and accessible experiences – it’s important that the Oddbods gang plays a role in their lives beyond the screen. Both the new cinema activation and merchandise ranges give young fans and their families a variety of colourful and interactive ways to engage with the brand.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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