One Animation and Redan partner to bring Oddbods into Fun to Learn magazine

The content creation, distribution, and licensing studio, One Animation has secured a deal with the pre-school magazine publishing house, Redan Publishing to bring Oddbods into its Fun to Learn magazine titles this month.

Under the partnership, Oddbods will feature in the monthly magazine Fun to Learn Favourites from July 16th, followed by the three-weekly Fun to Learn Friends from August 6th. The magazine will feature Oddbods games, puzzles, and word searches, as well as host competitions for readers to win Oddbods plush and dress up merchandise.

The deal covers the UK, Channel Islands, Isle of Man, Ireland, Australia and New Zealand.

Rob Spindley, SVP business development at One Animation, said: “An important part of our strategy for Oddbods is transporting the characters from the digital realm and into the physical world. This new partnership with Redan Publishing will offer fans an exciting way to interact and play with their favourite Oddbods characters beyond the screen, and we look forward to seeing the magazines hit shelves this month.”

Julie Jones, managing director at Redan Publishing, added: “When deciding on which new characters to add to our successful pre-school compilation magazines, we take into account how on trend the brand is, whether it will work from an educational standpoint and most importantly will it be popular with our readers.

“What attracted us to Oddbods is the wonderful mix of unique characters. Every child will be able to relate to one of the characters and this encourages children to celebrate difference and individuality especially when it’s all presented in such a fun and humorous way.”

Oddbods has becomed a globally recognised comedy brand featuring seven highly unique friends. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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