Home / Entertainment / One Animation launches new AR Oddbods app game Oddbods Oddlife

One Animation launches new AR Oddbods app game Oddbods Oddlife

One Animation’s hit global brand, Oddbods, has made its move on the augmented reality space with the launch of its immersive, face-recognition app for iOS.

The launch follows the runaway success of goGame’s Oddbods Turbo Run, the brand’s first endless runner game that saw more than nine million installs in nine months this year.

 Called Oddbods Oddlife, the new app delivers both interactive tech and personalised game play. Utilising the power of Apple’s ARKit3, Oddbods Oddlife lets kids engage in multiple immersive adventures as they become their favourite Oddbods characters.

With innovative features which intuitively educate and entertain, Oddlife delivers support to parents as they navigate the challenges of everyday life, Through the app One Animation has guaranteed ‘a safe and educational environment parents and children can trust.’

 Amir Biran, digital director of One Animation, said: “Our little fans are placed at the centre of this revolutionary and educational digital adventure whilst parents are given a toolkit that delivers interactive and useful ‘hacks’ to help with the rigours of daily life, in a never-seen-before format.

“The intelligence of our app not only delivers personalised content aligned to kids’ favourite Oddbod characters, but simultaneously calms, educates and entertains, pertinent to the time of day and family routine. Persuading kids to clean their teeth or pack their belongings for school will never have been so much fun.”

 Baz Palmer, CEO of Weyo added: “There’s nothing else to rival Oddbods ‘Oddlife’ right now. Working with the talented team at One Animation, we’ve created a super-fun digital experience that families can enjoy and play together. 

“Having already launched our number one app, The Wiggles- Fun Time with Faces, we look forward to what is set to be our next big adventure with Oddbods Oddlife.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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