One Animation’s Oddbods gets pan-European apparel range

One Animation has announced a new pan-European deal with The Cookie Company to produce an Oddbods apparel range.

Set for launch in Q4 2018, the Emmy-nominated series will be featured on a collection of “vibrant, on-trend pieces” targeted at both boys and girls.

The full apparel range will include nightwear and accessories across various price points and designs suited to high street fashion outlets and grocers.

“The Oddbods are loved worldwide for their sense of fun; their loveable, unique, quirky personalities; and the belly-laugh humour of their antics. Similarly, we have been inspired by The Cookie Company’s ‘far from ordinary’ approach to our brand,” said Will Ochoa, director of International Licensing, One Animation.

“Pursuing our international cross-category ambition for Oddbods, I am thrilled to have The Cookie Company on board to deliver a best in class apparel programme across the territory.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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