World Editors Chile and Pajarraco Films have appointed One Entertainment as the licensing agent for Condorito in the United States and Canada.
One Entertainment will develop a merchandising programme across all major product categories for the original classic cartoon strip and for the upcoming film, Condorito: The Movie in 3D.
The Condorito classic programme will launch at retail for Christmas 2016 while movie merchandise will be available from Q4 2017.
Condorito is already popular in Latin America and the cartoon condor stars in comic strips published in more than 100 daily newspapers throughout North and South America.
“We all grew up reading Condorito,” said Alex Altamirano, managing partner, One Entertainment.
“The double entendre of his humor makes it a favourite of kids and adults alike. With the ambitious plans – publishing, movie and merchandise – surrounding the franchise, we believe it will be a strong licensing programme in North America.”
Sebastian Ugarte, licensing director at World Editors Chile, added: “We are working with great partners to expand the Condorito franchise across multiple platforms.
“The addition of One Entertainment to our team is critical, as it adds penetration in the North American market, where Condorito has been a favorite of US Hispanic consumers for a long time.”
Condorito: The Movie in 3D is set to hit cinemas in October 2017 via 20th Century Fox.