Original Stormtroopers march upon UK retail with more food and drink partnerships

Shepperton Design Studios has unleashed an army of galactic delicacies upon the nation’s biggest retailers this year, with the launch of a range of Original Stormtroopers licensed foods and drinks.

Complementing an already successful line of cakes and beer from BBF and The Sourceror, the company – through partnerships brokered by its licensing agent Golden Goose – has unveiled a swathe of new treats, including Original Stormtrooper Easter Eggs, pancakes, and hot sauces.

Modern Gourmet Foods will be helping sci-fi fans kick off lent with its stormtrooper-shaped pancakes, or spice things up a bit with its selection of hot sauces in Stormtrooper-shaped bottles.

The Original Stormtrooper Easter Egg can be found on the shelves of M&S, the Original Stormtrooper cake from BBF is in Asda, and the new Original Stormtrooper Lightspeed Pilsner is currently in Morrisons.

Modern Gourmet Foods will be launching its range on Amazon and selected stores later in the year.

Adam Bass of Golden Goose, said: “The Original Stormtrooper licensing programme continues to move forward at pace adapting to consumer demand and market innovation. Now that the Original Stormtrooper’s quirky, eccentric and unique personality is well established, we look forward to taking the licensing programme from strength to strength in 2020 and beyond.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a …