OSN and Viacom International Media Networks are expanding their distribution agreement to deliver more channels and content to the Middle East.
The partnership will add three new channels for OSN subscribers, including NickToons, a Teen Nick on Demand channel and VIMN’s Paramount Channel, set to launch to the region this April.
Paramount Channel will offer audiences a variety of blockbuster movies, contemporary series and behind the scenes features, while NickToons features family friendly animated content, including Kung Fu Panda: Legends of Awsomeness, Tuff Puppy and the Monster vs. Aliens series.
Raffaele Annecchino, president and MD, VIMN SWEMEA, said: “It is great to be able to share more good news about VIMN’s growing business in the Middle East.
“I am very pleased to have reached another exclusive agreement with OSN for three new channels” NickToons, TeenNick and Paramount Channel.
“In addition to that, the launch of Nick Toons and Teen Nick reinforce our commitment to this market. In MENA we are applying our Glocal strategy, which combines international brands and properties with local productions, as we’re doing with Comedy Central with Ridiculousness and Comedy Central Presents, and I hope to do more in the future involving other brands in our portfolio.
“The partnerdship with OSN has been the key driver of our success in this region. Together we continue to find effective ways to expand the presence of the VIMN brands and deliver great content to audiences across the region.
“The expanded agreement reinforces VIMN’s position as a key provider of international branded content across OSN’s platforms.”