Worldwide video game publisher, Outright Games has launched its latest new title based on the iconic arts and crafts brand, Crayola.
Together, the pair have detailed the launch of a new series of video games for children of all ages, available across PlayStation 4, Xbox One, Nintendo Switch and PC this autumn.
“We are thrilled to partner with Crayola as the brand returns to the video game space,” said Terry Malham, CEO of Outright Games.
“Crayola’s drive to provide kids everywhere with relevant and imaginative virtual activities has been an inspiration to us. As we create entertainment for people of all ages to enjoy, we are excited to combine our expertise to develop a brand new way of experiencing creativity with Crayola.”
Warren Schorr, vice president of business development and global licensing at Crayola, added: “At Crayola, we are all about inspiring creativity through colour and innovative play experiences, and our partnership with Outright Games allows us to extend that passion to new and exciting areas.”
Founded in 2016, Outright Games is a UK and US-based family business making family entertainment.
“We are passionate about creating great games with quality licenses, as we understand the value of brands and the relationships they share with consumers,” read a statement from Outright Games.
“We use our expertise to create high-quality video games, combined with our ability to distribute on a global scale. Wherever the Outright Games logo is found, you can feel assured the game will be suitable and fun for the whole family to play together.”