More than 26,000 professionals from 98 countries attended this year’s North American International Toy Fair, making it one of the biggest to date.
Space was sold out at the 447,300 net square feet of exhibition space at New York’s Jacob K Javits Convention Centre for the Toy Association’s 116th Toy Fair.
“Buyers from around the world, and toy, play and licensing professionals came to unleash their outer business executive and inner child at this year’s toy Fair NEw York,” said Steve pasierb, president and CEO of The Toy Association.
“With a sold-out energetic show, every square inch of the Javits Centre was used for order-writing, networking, trend-spotting, professional development opportunities, in-booth demos and reveals and much more.
“Toy Fair New York is the gateway to toy aisles this holiday season, and drives the $28 billion US toy market and influences markets around the world.”
From veteran brands to first time exhibitors, Toy Fair’s 1,038 exhibiting companies unveiled new product lines and showcased key drivers in front of more than 8,300 mass and specialty buyers, including delegations from more than 3,000 unique retail outlets and 22 of the nation’s top 25 toy sellers, including AMazon, Walmart, and Target.
Licensing executives from the likes of NBCUniversal Brand Development, Netflix, Nickelodeon, Marvel and Warner Bros were also in attendance.
Altogether, more than 10,600 retailers, wholesalers, entertainment executives, importers and buying groups attended this year’s show. The top five countries represented at the show, not including the US and Canada, were China, the UK, Hong Kong, Mexico and Japan.
“More than ever, Toy Fair New York is a must-stop destination for global play professionals who consider it the place to find the most cutting-edge toys, games and youth entertainment products coming to market,” added Marian Bossard, executive vice president of global market events at The Toy Association.
“We are extremely proud of the platform we have built for buyers, sellers, and in fact, the entire toy industry ecosystem, to come together, forge new connections and learn actionable insights on how they can grow their businesses, both here in the US and across the world.”