P2 partners with Sanrio for Mr Men app

P2 Entertainment has shared details of its first partnership with Sanrio for a new Mr. Men Little Miss gaming app.

Joining P2’s portfolio of licenses, the new Mr. Men: Mishaps & Mayhem app is now available on mobile and tablet devices via iOS and Android stores. P2 has published Mishaps & Mayhem under a dual strategy with both a paid for version priced at £2.29, in addition to a free option, allowing fans to trial the game app for free.

Targeting five to eight year olds, the app features characters from the classic book and TV series including Mr. Bump, Mr. Tickle and Little Miss Sunshine. The new app also gives players the opportunity to unlock a brand new character, Mr. No, developed especially for the app.

“We’re delighted to be working with Sanrio and welcoming Mr. Men Little Miss to our expanding portfolio,” commented Gerry Whiteside, co-director of P2 Entertainment.

“The brand has a rich heritage, phenomenal levels of consumer awareness and extensive universal appeal that ensures it continues to entertain generations of fans. As such, we’re committed to producing a high-quality and engaging app that captures the humour and fun of Mr. Men Little Miss that makes the brand so popular.”

Alastair McHarrie, head of UK licensing at Sanrio added: “We’re excited to be offering Mr. Men fans a new way to interact with the brand beyond the book and TV series. P2’s expertise in producing high quality licensed kids’ apps makes them the ideal partner to enhance Mr. Men’s digital offering.

"It’s important for us to keep reaching fans in new and interesting ways and we’re confident that this exciting brand extension will delight Mr. Men Little Miss fans.”

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