Copyrights Group has named PhatMojo its new master toy partner for Paddington across the US, Canada, Latin America, Australia, and New Zealand.
Under this new partnership, PhatMojo will create product ranges tied into all new media content being developed for the popular children and family IP, including the new TV series launching next year, and Paddington movies.
The firm will produce a full range of toys at different price points, including figurines, play-sets, plush and role-play items. The initial product launch linked to the TV series will take place in Autumn 2020. Products will be available for distribution across all other markets via new and existing partners.
The deal was brokered by Copyrights’ local licensing agents for North America, Bravado and Retail Monster.
The new Paddington series, The Adventures of Paddington, is a fully animated 3D production in which a younger Paddington writes to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s adventure.
Shawn McCarthy, PhatMojo CEO, said: “It’s so cool, and such an honour, to become part of the great Paddington tradition. The new TV and film content is inspiring to us. Bringing Paddington to the pre-school aisle will be a joy.”
The creation of the British-born writer, Michael Bond, Paddington has delighted children and families all over the world for 60 years with stories of the bear from Darkest Peru, famous for his love of marmalade. Paddington is popular with both children and adults.
Sophie Kopaczynski, Copyrights Group CEO, added: “We are thrilled to partner with PhatMojo to create a new range of products for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. We believe this is a great new chapter for Paddington.”
Paddington’s adventures have been adapted several times for television and at the end of 2014 he made his debut onto the big screen. A further film Paddington 2 followed in 2017 with a third in the works.
The movies were produced by Studiocanal, part of the international content and media group Vivendi. A new Paddington TV series also from Studiocanal is set to launch on Nickelodeon in 2020.