Whipper Snapper has launched the campaign to promote Paddington's arrival on DVD later this month.

Paddington signs up with Pizza Express in DVD promotion

Kids marketing agency Whipper Snapper has developed a multi-platform promotion with PizzaExpress which will see Paddington Bear activity sheets distributed throughout the chain of restaurants.

Launched to promote the release of Paddington on Download, DVD and Blu Ray on March 23rd, Pizza Express guests will find a Paddington activity sheet included with their Piccolo menu, featuring puzzles, games and a creative competition.

“Whipper Snapper specialises in creating mutually beneficial, family partnerships," said Whipper Snapper director, Dom Ritson.

"We keep kids entertained, using the latest TV and movie characters, so grown-ups can relax. The partnership between PizzaExpress and Paddington is a great example of our approach and how the right partnership delivers measurable results for both parties.”

Pizza Express brand director, Olivia Hendrick, added: “The fit with the Paddington is perfect, we’re known for our great children’s offering and Paddington is an amazing movie that our family visitors of all ages will love.”

Kristin Ryan of StudioCanal said: “We are delighted to be working with PizzaExpress to drive awareness of the DVD release of Paddington.

"It’s known for being extremely family friendly with the right brand profile for Paddington, and has an enormous family reach.”

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