Palace creates Elton John capsule skatewear collection

London-based skateboarding and clothing brand Palace has created a special licensed Elton John capsule collection with the icon himself, celebrating his legacy and his legendary music career.

The capsule drop includes a retro velour tracksuit with ‘EJ’ Elton and Palace branding, in white or navy with lurex side strips; a knitted jumper featuring Elton’s image, and a selection of T-shirts in short and long-sleeved versions, with archive images from such legendary performances as his landmark gig at LA’s Dodger Stadium in 1975.

In addition to the apparel collection, Palace has produced a special Elton John board and a rug that bears a Palace-doctored woven image of Elton at the keys, on stage at Dodger Stadium. The collaboration was brought together by Bravado, Universal Music Group’s leading brand management company.

Elton John says: “I’m so excited about my forthcoming collaboration with Palace. I’m always looking to the future, but the range brings back some fantastic memories – it really captures the essence of youth and freedom from my time on the road in the 1970s. I’ve never been a skateboarder but that’s not going to stop me wearing the lot.”

The collection launches in the UK on Friday 11 March at 11am GMT, in-store and online, and online in the EU at 12pm CET.

In the US, the collection goes live the same day online at 11am EST and 8am PST, in-store in New York at 11am EST, and in LA at 11am PST.

The collection launches in Japan, in-store and online, at 11am JST on Saturday 12 March.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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