London-based skateboarding and clothing brand Palace has created a special licensed Elton John capsule collection with the icon himself, celebrating his legacy and his legendary music career.
The capsule drop includes a retro velour tracksuit with ‘EJ’ Elton and Palace branding, in white or navy with lurex side strips; a knitted jumper featuring Elton’s image, and a selection of T-shirts in short and long-sleeved versions, with archive images from such legendary performances as his landmark gig at LA’s Dodger Stadium in 1975.
In addition to the apparel collection, Palace has produced a special Elton John board and a rug that bears a Palace-doctored woven image of Elton at the keys, on stage at Dodger Stadium. The collaboration was brought together by Bravado, Universal Music Group’s leading brand management company.
Elton John says: “I’m so excited about my forthcoming collaboration with Palace. I’m always looking to the future, but the range brings back some fantastic memories – it really captures the essence of youth and freedom from my time on the road in the 1970s. I’ve never been a skateboarder but that’s not going to stop me wearing the lot.”
The collection launches in the UK on Friday 11 March at 11am GMT, in-store and online, and online in the EU at 12pm CET.
In the US, the collection goes live the same day online at 11am EST and 8am PST, in-store in New York at 11am EST, and in LA at 11am PST.
The collection launches in Japan, in-store and online, at 11am JST on Saturday 12 March.