Paladone and WBCP to develop new Harry Potter gift range

WBCP and gift manufacturer Paladone have teamed up for a new range of Harry Potter gifts.

The range will be available on Amazon.co.uk and Sainsburys and will include such products as mugs, notebooks, gadgets and decals perfect for personalizing laptops and tablet devices, as well as Hogwarts-themed playing cards.

Notable products in the line include the Harry Potter Hogwarts LED Crest Light, as well as the new Harry Potter Colour Change Glass that features the iconic Hogwarts crest, including the symbols of each of the four school houses: Gryffindor, Hufflepuff, Ravenclaw, and Slytherin, alongside the famous school motto – ‘Draco dormiens nunquam titillandus’ (Never Tickle a Sleeping Dragon). When a cold drink is served in the glass, the design comes to life, with each of the four quadrants changing to their respective colours of scarlet, green, yellow and blue, all within the gold outline of the crest.

“Through this range, Paladone offers what its consumers want, whilst driving innovation and respecting the brand values of Harry Potter," said Preston Kevin Lewis, General Manager, Warner Bros. Consumer Products UK and Ireland.

"They are a partner with an excellent track record of delivering results, and we’re delighted to be working with Paladone on this range and look forward to replicating our past successes with them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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