Panini has detailed the launch of the much anticipated 2018 FIFA World Cup Russia Adrenalyn XL Trading Card Collection.
The firm will be launching the official Trading Card Collection to commemorate the Russian-hosted event, which will kick off on Thursday, June 14th and end with the final game on July 15th, 2018.
Panini&rsqursquo;s exclusive trading card game based on the global event will include striking imagery and action shots of the world’s most love footballers. Collectors will have the chance to get involved in the tournament with the player images, statistics, bio and special info for the competing teams.
Collectors can also manage their virtual binder online using the codes on the backs of their cards, compete against other players around the globe and challenge their friends.
There are 468 cards to collect including categories such as Teams, Fans, Power Up, Rare and Extra Rare. Starter packs retail at £5.99 and Tradinc Card Packs at £1.50.
The trading card collection will be backed by a multi-channel marketing campaign including TV advertising, an integrated digital campaign, cover-mount activity with Strike-It Magazine, press and web advertising, nationwide sampling as well as national and regional newspaper activity.
The collection will also be backed by investment at retail across all key listings.