Panini is launching an exclusive 2020 Tour de France sticker and trading card collection this summer, with the range hitting shelves and Panini’s online store from August 6th this year.
The new collection features a 64 page album full of information about the teams and competitors taking part in the summer event. As one of the few sporting events not to have been wholly cancelled this summer but postponed until August 29th, Panini has expressed its excitement over the launch of the range.
The stickers and cards feature bikes, shirts and key locations for the race. There are 384 stickers to collect, including 32 special stickers. Plus, there are 44 cards for collectors to keep a look out for, which can be kept in a specially-designed card holder.
To support the launch of the exclusive 2020 Tour de France Stickers and Cards Official Collection, there will be free album sampling with WHSmith and a social media campaign across Panini’s social channels. Panini will also be working closely with the organisers of the Tour de France to engage with the passionate cycling community across the UK and Eire.