The popular pre-school animated series, Kid-E-Cats is making its way to the collectables space thanks to a new pan-European partnership between the brand’s owner CTC Media and the stickers and trading cards specialist, Panini.

The partnership, facilitated by APC Kids, will cover the UK and Ireland, Benelux, Italy, Spain, Portugal, France, the Nordics, Greece, CEE, and Turkey. Across each of the territories, Panini will produce stickers, trading cards, and photocard collectables for the series.

Additionally, in Germany, Spain, and Italy, Panini will create sticker books and magazines, as well as publish a series of children’s books across Spain and Germany.

Lionel Marty, managing director of APC Kids, said: “We are delighted to welcome Panini on board for Kid-E-Cats and are confident in the expertise they will bring to the partnership as we strengthen and support our merchandise offering for the series as it continues to grow in popularity worldwide.”

Lluís Torrent Suñé, managing director of Panini Espana, added: “We have a long history of creating engaging content for kids all over the world and with harnessing the synergies that exist with APC Kids and CTC Media, we are excited to bring the Kid-E-Cats Collectible products to the marketplace.

“We feel privileged to be selected to work on such a cute and funny television series and look forward to working alongside APC Kids to create a complete program of Publishing products in selected countries such as Spain.”

Kid-E-Cats follows the adventures of three kittens, Cookie, Pudding, and Candy, who are always ready to jump into action with enthusiasm and energy. Their imaginations make them capable of some absurd problem-solving suggestions, while through life’s lessons they learn to look before they leap.

A third season is now ready to broadcast, while series one and two are currently available on Nick Jr internationally in over 170 territories following a partnership between APC Kids and Nickelodeon International that was signed in 2017. A further ten special episodes will be broadcast soon.

Ksenia Gordienko, director of animation, CТС media, said: “We have a very successful partnership with Panini in Russia on our Kid-E-Cats brand and we truly hope that this success will be scaled in other European territories. Growing the brand across Europe together with such respected partner like Panini is a great pleasure and honour for us.”