New apparel collection on way after deal with Perfetti Van Melle.

Pantone unveils Mentos and Chupa Chups collaboration

A new apparel collection featuring confectionary brands Mentos and Chupa Chups will launch internationally following a tie up between Perfetti Van Melle and Pantone Colorwear.

Due to launch in September, the collection has already been showcased during Pitti Immagine Uomo, the Italian menswear fashion show.

Pantone Colorwear has dismantled and zoomed in on the Mentos logo, playing with the characteristic colours of the brand to fuse them with the iconic Pantone chip.

Meanwhile, the Chupa Chups capsule collection combines the flower-shaped logo with popular flavours of the lollipop. This gives a colour palette including Strawberry Cream, Vibrant Orange, Lemon and Green Apple.

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