Paris Hilton is growing her licensing portfolio with a new line of branded watches.
The media personality has entered a partnership with Apparel Club for the new collection of timepieces that will be distributed through stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
The new watches will launch in spring next year and will join Hilton’s portfolio of lifestyle products, including shoes, handbags, lashes, nails, sunglasses and clothing.
“The Middle East is an important region for my brand,” said Hilton.
“I love Dubai and travel there for business and pleasure regularly. I am excited to be working with Apparel Club on design ideas, incorporating inspiration that I have gathered from all across the globe.
“I look forward to seeing the new collection launch next spring, watch my social media channels for more news.”
Established in 2006, Paris Hilton Entertainment leverages on the appeal of the designer, actress, model and author.
The latest deal was brokered by Hilton’s exclusive licensing agency, Beanstalk.
Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific, added: “Paris is widely admired for her glamorous style and charismatic personality.
“Her brand has incredible broad appeal as evidenced by her $2bn plus global business. The new watch line adds another element to her existing lifestyle offering and seamlessly translates her equities as a fashion icon for fans of all ages.”