Apparel specialist Park Agencies has signed a new agreement to produce a new clothing range inspired by the popular LIFE brand. It will span apparel and nightwear for children and adults.
Under a partnership secured by LIFE’s UK licensing agency, Bulldog Licensing, Park Agencies will utilise the property’s rich resource of imagery to develop the new collection.
The LIFE brand combines the recognisable LIFE logo, made famous by the iconic LIFE magazine, with pictures from its treasured photographic library. LIFE magazine photojournalists captured some of the 20th century’s most defining events, celebrities, historic figures, and nature.
“LIFE is an extraordinary and versatile brand. The vast range of incredible imagery and iconic logo lends itself perfectly to licensing,” said Lindsey Chester, retail licensing manager at Bulldog Licensing. “It’s great to have Park Agencies on board and I’m excited to see them develop a stunning range of LIFE apparel.”