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Parragon announces new L.O.L. Surprise book range

Parragon books is to launch a line of licensed books based on MGA Entertainment’s hit collectable toy franchise L.O.L. Surprise.

Activity books featuring L.O.L. fans’ favourite characters will hit store shelves in Spring 2018.

“L.O.L. Surprise! has been a huge hit this Christmas, combining collectability with the surprise reveal element so popular with children today. We are delighted to be working again with the creative team at MGA across a host of new products which aim to reflect the fun, creativity and collectability of this hit license,” said Kirsty Bradbury, group sales & marketing director, Parragon.

"Parragon has an established history of producing creative, fun and engaging products which perfectly reflect the themes of the L.O.L. Surprise! brand. We look forward to continuing our successful partnership with them on bringing L.O.L. Surprise! to fans in new and innovative ways plus further developing our existing Num Noms range offering,” added Tina-Louise Foster, senior director, Licensing EMEA, MGA Entertainment. 

This is Parragon’s second publishing deal with MGA, having previously brought the Num Noms franchise to the page.

Read on for a full list of products in the range:

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