Following last year’s launch of a new Kit & Gift division and the recent announcement of a major new licence with Disney for Colour, Sticker and Activity books in North America, Parragon has confirmed three new senior management appointments.
Wendy Friedman, currently president and COO at Parragon International, has been promoted to the role of president creative at Parragon.
She will be responsible for setting the top level creative direction for all of Parragon’s product output across its Books and Kit & Gift divisions. Through bringing Creative under a single head with dedicated specialist teams underneath, Parragon will be able to develop content faster and ensure it is used in the most effective product categories available for that content. Global marketing and global co-edition/rights sales will also be managed under this role.
Current UK MD Darren Witherall is taking on the role of president EMEA and will be responsible for all of Parragon’s trading businesses in the UK, Australia and New Zealand, India and Germany. The new appointment will ensure that Parragon can maximise the market distribution for this product across EMEA, share best practice and offer innovative solutions to retail partners.
Finally, Kim Brown joins the firm as president for North America from Baker & Taylor. She will be responsible for all of Parragon’s trading activities in North America. Brown will seek to emulate the huge success Parragon and Disney have achieved together in other markets such as the UK, Australia, Germany, India and Latin America and generally grow Parragon’s business in North America across Books and Kit & Gift.
All three will report directly to Paul Taylor, CEO DC Thomson Consumer Products (parent company of Parragon).
Taylor commented: “The retail market and book market globally are undergoing profound structural shifts and the speed of this change is likely to accelerate further. Parragon wants to be at the forefront of adapting to this and this means we need to be both innovative with our content and innovative in how we get this content to consumers with our retail partners. These appointments will strengthen our ability to achieve these goals."
Parragon’s new senior management appointments will be effective from 1st May 2015.