“The Warner Bros Consumer Products portfolio is a publisher’s dream," said Vickie Voss, global license director at Parragon.

Parragon signs global deal with Warner Bros for new books and gift lines

Parragon has signed a multi-year, multi-property licensing deal with Warner Bros Consumer Products UK. 

The global agreement will see Parragon launch a range of books and gifts for a number of Warner Bros properties including Batman, Superman, Wonder Woman, Justice League, DC Super Friends and Scooby-Doo.

The first products to launch as part of the new deal will be a collection of annuals for Batman, Superman and Scooby-Doo that will land on UK shelves in August 2016. 

Following the launch of the annuals, Parragon will launch Happy Tins (gift tins that includes books, posters, stickers and felt tip colouring pens), storybooks, colouring and sticker books and new product designs including comic art books. The products will be available in the UK, North America, Australia and Asia, rolling out from Autumn 2016.

“The Warner Bros. Consumer Products portfolio is a publisher’s dream," said Vickie Voss, global license director at Parragon.

"It is truly iconic, rich in content and genuinely diverse in that it features a character for everyone. We’re delighted to have the opportunity to combine our publishing expertise and knowledge of developing engaging formats to create products that bring these world class entertainment properties to life on page.”

Preston Kevin Lewis, general manager, Warner Bros Consumer Products UK and Ireland, added: “I am thrilled to be in partnership with Parragon.

"Vickie and her team have a proven ability of developing innovative licensed products whilst always protecting the core DNA of our characters and properties. This coupled with Parragon’s excellent consumer insight and its vast global retail network will drive significant mutual publishing growth.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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