Parragon’s Etta Saunders to join Half Moon Bay as head of licensing and product development

Half Moon Bay has named Parragon Books’ Etta Saunders as its new head of licensing and product development.

Saunders will leave her role as children’s publisher at Parragon to take up her new position with Half Moon Bay in January next year.

“Etta’s creative flair coupled with her ten years of licensing experience will bring further innovation to our classic range of high-quality product,” said Half Moon Bay’s managing director, Peter Thompson.

Saunders added: “I am chuffed to bits to be joining Half Moon Bay and will look forward to building on their success.”

Half Moon Bay’s licensed portfolio includes the likes of Disney, Harry Potter, Game of Thrones, Marvel, DC Comics, Doctor Who and Star Wars.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO …