Haven Licensing has launched its first Paul Frank model search in Australia.
The firm – on behalf of Saban Brands – has kicked off the search in partnership with Pacific Magazines and retailer Big W. It is looking for stars to join the Paul Frank Dream Team and appear as the faces of Paul Frank in ads and catalogues nationwide.
The six-month campaign supports the latest Paul Frank ranges in-store at Big W, which includes over 150 skus for infants, kids and ladies in fashion apparel, accessories and gardening.
The model search is being promoted via a print and media campaign, reaching over 21.7 million, with leading women’s fashion, tween and teen magazines. Big W is also supporting it across multiple platforms including in-store point of sale, catalogue, online and social media, driving consumers to the dedicated website.
Made up of six winners, the Paul Frank Dream Team will experience what it’s like to be a star, with a two-day photo shoot and a complete Paul Frank wardrobe.
"Haven Licensing is delighted to launch this campaign with Big W and leading publishing house Pacific Magazines," said Tom Punch, MD of Haven. "The Paul Frank collection at Big W is ever expanding, with new categories and fun designs launching throughout 2013.
"It’s exciting to be searching for fresh young faces, with a sense of fashion and fun to represent the brand here locally."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.