Paw Patrol is celebrating a big win in Asia having been voted the Best Young Property in the region at the Asian Licensing Awards 2017.
Produced by Spin Master Entertainment, the Nickelodeon pre-school property also took home the Merit Award with Saipo Baby Limited for Best Licensee at the Hong Kong Licensing Awards 2017, both held in conjunction with the Hong Kong International Licensing Show this week.
“Already in its fourth season globally, PAW Patrol is on fire and is gaining the attention of kids and parents everywhere,” said Claire O’Connor, vice president, consumer products, Asia Pacific, Viacom International Media Networks.
“Receiving both wins is a testament to PAW Patrol’s popularity among our young fans and to the strong collaboration and support we have of our licensee partners in Asia.
“PAW Patrol is a reflection of Nickelodeon’s pre-school content, which has always been both smart and fun, powered by great stories, relatable characters and a meaningful curriculum that has been our hallmark.”
Nickelodeon held a number of PAW Patrol themed mall shows and events which have included mall shows, character meet and greets, merchandising, screening and more across China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Taiwan.
Through its collaboration with Life Like Touring, Nickelodeon also brought PAW Patrol Live Race to the Rescue to Australia, New Zealand and Singapore last year.
The live show will continue to tour across Asia Pacific this year.