Nickelodeon’s hit pre-school series Paw Patrol will be joining Channel 5’s children’s network, Milkshake.
Following the adventures of six heroic puppies and a ten year old boy names Ryder, the show will debut on the channel on October 11th.
In addition to the broadcast deal, Nickelodeon and Viacom Consumer Products has signed four new license partners for the Nick Jr. property, including Aykroyd and TDP Licensing, Character World, NJ Screen Prints and Parragon.
New product lines such as kids’ sleepwear and underwear, outerwear, bedding and bedroom accessories and published titles are expected to hit shelves in spring/summer 2015.
These licensee join Spin Master Entertainment who is the master toy partner for the show and will be launching its toy line to UK toy retailers this December.
“Paw Patrol has proven to be a success on screens and on shelves with the show rating strongly and products selling out across many international territories,” said Marianne James, VP consumer products, UK and Ireland.
“It is fantastic to be adding to the roster of licensees for the property and with the show set to be available free to air this month, we are confident that the popularity and reach of this incredible property will only grow.”