Peanuts continues global push with new fashion collection at Middle Eastern retailer, Riva

WildBrain CPLG is continuing to push the Peanuts brand out to the world stage, this time with the debut of an extensive fashion collection at Riva stores across the Middle East.

The new collection is made up of over 50 unique pieces, spanning kids and ladies wear, and sees Snoopy and the rest of the Peanuts gang feature across daywear, outerwear, footwear and accessories.

Established in 1997, Riva offers contemporary fashion for women and kids aged two to 45 years. The brand has built a reputation for bringing the latest trends in fashion to its customer base. Steady growth over the years has turned Riva into a consolidated brand and a major fashion reference in the Middle East.

The brand is now present in six countries with more than 60 stores.

Meanwhile, the Peanuts launch has been supported with a heavyweight marketing campaign including point-of-sale and window displays at 38 stores, Peanuts-branded shopping bags, out of home advertising including billboards at key locations throughout the Middle East, and social media advertising across Instagram, Snapchat and Google.

On top of this, SMS marketing to over 80,000 customers. RIVA also organised a Peanuts-branded mall event outside one of their key stores in Kuwait with dancing, face-painting and games for children to celebrate the launch of the collection.

Neesha Law, commercial director at WildBrain CPLG Dubai, said: “We are thrilled to have collaborated with an on-trend fashion retailer like Riva for this iconic Peanuts collection. The range embodies the Middle East fashion sense and is a benchmark for modest fashion retailers everywhere.”