Peanuts Worldwide has named CPLG the licensing agent for Snoopy, Charlie Brown and the Peanuts gang in Greece and Turkey.
The newly signed territories expand on CPLG’s existing representation of the Peanuts brand in the UK, France, Spain, Portugal and the Middle East.
CPLG will now oversee Peanuts’ licensing presence in these territories across a range of consumer products, including apparel, toys, food and beverage and publishing. Both CPLG and Peanuts Worldwide are subsidiaries of DHX Media.
Steve Manner, EVP of CPLG, said: “We have had a fantastic reaction from licensees and retailers since taking on the brand in the UK and France at the start of the year and we are delighted to be adding further territories to our Peanuts representation.
“Greece and Turkey are currently two markets with significant growth potential for Peanuts, and we are working closely with Peanuts Worldwide and Charles M. Schulz Creative to expand the brand into these new territories.”
CPLG has a long history with Peanuts, having represented the brand for over 18 years in Spain and Portugal.
Tara Botwick, senior director, international territory management for EMEA, Peanuts Worldwide, added; “As Peanuts continues to expand its global presence, it makes strategic sense to work in tandem with our sibling company, CPLG.
“There is a great opportunity for growth in Greece and Turkey and we are confident in CPLG’s ability to maximise these markets.”
CPLG has built a strong licensing programme across global fashion DTRs, apparel, accessories, homewares and publishing. CPLG expects a number of new licensees in the coming weeks to expand the brand further into homewares, gifting and FMCG categories.