The Angry Birds licensee list has grown with the announcement of a new plush line coming from Pea&Promoplast. In a deal struck by Maurizio Distefano Licensing on behalf of brand owner, Rovio
The agreement, with Italian company Pea&Promoplast, a European leader in the promotions sector, will see the creation of a number of Angry Birds promotional products, beginning with a new collection of soft toys, inspired by the wildly popular feathered heroes of video games, a hit film and a very successful licensing campaign.
Red, Chuck and Bomb and the full set of Hatchlings will be the stars of the Pea&Promoplast plush toys and numerous other themed Angry Birds promotional products, which will be developed by Pea&Promoplast for use in Angry Birds promotional activities alongside brand partners from various sectors.
"This major global partnership with Rovio, supported by the efforts of MD Licensing, has been a powerful recognition and endorsement of the strength of our work: more than twenty years experience in plush production for large global players such as De Agostini, Unilever, Ferrero and Warner," commented Gianluca Vacchi, CEO Pea&Promoplast.
Maurizio Distefano, chairman and founder of the agency, added: "We have partnered with Pea&Promoplast on numerous projects for many years and we have enjoyed a great deal of success on a number of innovative projects. This agreement with Pea&Promoplast will allow us, alongside Rovio, to expand the reach of this brand even further — supported by some very high-quality plush versions of everybody’s favourite Angry Birds."