Lisle International’s Temple Run licensing programme has got off to a good start with Pedigree Books enjoying impressive early sales figures for its sticker and poster annual.
Pedigree Books published the first ever Temple Run title in the UK with a Sticker and Poster Activity Annual in February, with the Activity Annual selling several thousand copies in its first few weeks.
A Temple Run Annual 2015 will arrive on August 1st and following positive sales for the Activity Annual, Pedigree believes it will be the ‘must-have’ Annual of 2014.
“We are delighted with the sales results of our first edition of the Temple Run Sticker and Poster Activity Annual," said Matthew Reynolds from Pedigree Books.
"This format is a hugely popular for kids and lends itself perfectly to the Temple Run creative content. The early sales success is also a solid indication of the popularity for the August release for which we have great expectations.”
Lisle’s Gayle Tarrant added: “The portfolio of Annuals that Pedigree produces has some of the best known and most popular licences within it.
"They deliver great content and widespread appeal to a huge audience and we are thrilled that Temple Run can be part of their continued success.
"Temple Run has been cited as part of the revolution in gaming and has demonstrated its longevity and popularity by remaining in the top 20 iTunes mobile games since 2011. Pedigree has great plans for the brand going forward with further contemporary publications and Annuals.”