Penguin acquires world publishing rights to Skylanders Universe magazine

Penguin UK has acquired the world publishing rights to Skylanders Universe magazine.

The title is based on Skylanders Spyro’s Adventures, Skylanders Giants and Skylanders Swap Force video games.

The deal means that Penguin is taking its first steps into magazine publishing. It will work alongside brand owners Activision and Immediate Media, which will produce the global magazine content and distribute the title in the UK.

The first issue will launch in October, with 13 issue published yearly. Penguin has also begun coordinating with key partners to make the magazine available worldwide.

"We’re delighted to have acquired the rights for Skylanders Magazines and to be working with Immediate Media and Activision on such an exciting project," said Susan Bolsover, head of licensing and consumer products at Penguin. "The new magazine, like our Skylanders books, will give fans the chance to enjoy the story of the Skylanders beyond the game with fun, vibrant and engaging content."

Ashley Maidy, VP global licensing and partnerships at Activision, added: "Penguin has been an anchor partner to our franchise and merchandising programme since their launch in 2012. Their clear understanding and grasp of the brand combined with Immediate’s strong magazine footprint will give our global fans new experiences and opportunities to further immerse themselves into the world of Skylanders."

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