Penguin Random House is bringing beloved children’s brand The Snowman back in-house as part of their continued growth strategy, Penguin Ventures will now manage all licensing, consumer products and live events for The Snowman brand across all categories.
“The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property," said Susan Bolsover, head of licensing and consumer products at PRH.
"Penguin Random House has invested in growing the Ventures team to become a leading licensor of literary brands and as such, The Snowman fits perfectly within our portfolio of classic properties. We look forward to implementing an ambitious strategy to ensure the continued growth of this much-loved brand here in the UK and to spreading that magic to overseas markets as well.”
2018 sees the 40th anniversary of the publication of Raymond Briggs’ original picture book The Snowman. Penguin Random House will be celebrating the enduring nature of this classic through a series of collaborations, limited edition product, live events and bespoke publishing.