Penguin Random House Children’s appoints David Sprei as Commercial Director for Penguin Ventures

David Sprei will be joining Penguin Random House Children’s as Commercial Director for Penguin Ventures on 18 October. He will report to Francesca Dow, MD for Penguin Random House Children’s.

In this newly created role David will lead the Penguin Ventures business to further growth, working in close partnership with Susan Bolsover, Global Licensing and Consumer Products Director, and the Penguin Ventures team. Susan Bolsover will report to David.

David joins from his previous role as Director International Business Development ViacomCBS Consumer Products, focusing on new innovative & non-traditional partnerships across the portfolio. Prior to this David has held commercial and partnership roles at Viacom Velocity (MTV Europe), Instrumental and TBWA\ Stream, London.

Penguin Ventures is a separate business within Penguin Random House Children’s, which manages and exploits a portfolio of literary brands and characters, most notably Peter Rabbit, The Snowman and Spot, focusing on licensing and consumer products, retail activations, theatrical, exhibitions and commercial partnership strategies. In the UK Penguin Ventures’ most recent successes include a multi-year partnership with Cadburys as well as a global collection with Cath Kidston, both for Classic Peter Rabbit. The team also created a fashion and digital collaboration with Barbour for The Snowman, expanding upon Raymond Briggs’ timeless story through an innovative ad campaign, and were responsible for the UK, Australian and Japanese licensing programme for global box office smash hit movies Peter Rabbit and Peter Rabbit 2: The Runaway.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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