Penguin Ventures and Selladoor Family to produce Spot the Dog live show

Penguin Ventures has today secured a new partnership with Selladoor Family as the theatrical production company signs up to develop a new stage show based on Eric Hill’s original Spot books.

The live show will launch to coincide with the 40th anniversary of the author’s original Where’s Spot? picture book (published by Puffin) in 2020.

Capturing the spirit of the original books and featuring Spot and his cast of friends, the production will offer families an experience for first-time theatre-goers. With a wealth of experience in creating other successful pre-school children’s shows, Selladoor have been championed as ‘the perfect partner to bring Spot to the stage.’

Thomas Merrington, creative director at Penguin Ventures, said: “Bringing brands to life on stage is a key part of our live events strategy, so we really wanted to find a theatre partner that understood, but more importantly, really loved Spot.

“In Selladoor we have found a brilliant creative partner to bring Spot to life and in Guy a wonderful writer who really understands the unique elements of Spot and his world.  We are thrilled to be partnering with them to bring Spot to the stage in his milestone 40th year”

Alexander Parker, producer for Selladoor Family, added: “Spot is a national treasure and we’re delighted to be working with Penguin Ventures and Guy Unsworth to bring him to the stage for a new generation of theatregoers.

“Selladoor Family is committed to engaging young people in theatre and strongly believe these experiences help to develop a sense of imagination, playfulness and confidence.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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