Home / Entertainment / Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures.

The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the magic of Christmas and family tradition.

The Snowman Afternoon Tea at Café Rouge will feature three tiers of treats inspired by the classic story, including a festive take on Rouge’s signature Croque served with pigs in blankets.

This will be joined by ‘snowy’ scones – dusted with icing sugar and served with white chocolate buttons, strawberry jam and clotted cream; moreish S’mores marshmallow chocolate cheesecake topped with orange zest, Christmassy carrot cake; and white chocolate mousse topped with a white chocolate ‘snowball’. And breathe.

The menu will be priced at £29.95 for two with hot drinks, or £34.95 with a glass of “magical” Prosecco each.

Head of brand management at Penguin Ventures, Izzy Richardson, said: “The Snowman Afternoon Tea at Café Rouge perfectly captures the festive spirit of the classic story and it tastes absolutely delicious too. Guests are in for a wonderful treat and we hope that many magical memories are made in this special celebratory year for Café Rouge.”

Head of marketing at Café Rouge, Jaci Fletcher, added: “We really wanted to create a festive experience for guests who love afternoon tea and who love The Snowman. By teaming up with Penguin Ventures, we’ve managed to capture precious Christmas memories and give them back to guests in the form of something edible.

“When I think of Christmas, I think of The Snowman and I’m sure I’m not the only one. A firm Christmas favourite for young and old, Penguin Ventures celebrated 40 years of The Snowman last year, and with Rouge celebrating their 30th this year too, it was the perfect time to partner to do something for the festive season.”

Café Rouge has gone above and beyond the usual Twelve Days of Christmas with the limited edition The Snowman Afternoon Tea, available now until 5th of January 2020.

As well as The Snowman™ Afternoon Tea, Café Rouge also offers a classic Afternoon Tea package and a “Homage to Fromage” Cheese Afternoon Tea.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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