Penguin Ventures partners with Le Méridién for Peter Rabbit Afternoon Tea

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media.

The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in collaboration with the hotel.

Le Méridien Piccadilly is renowned for its creative family offerings and the Peter Rabbit Afternoon Tea lets children and grown-ups now enjoy the popular children’s story with treats, from the likes of chamomile chocolate pots to vegetable patch sandwiches.

McFly’s Harry Judd was special guest at the Peter Rabbit Springtime Celebration, hosted by Penguin Ventures for influencers and their children at the Terrace restaurant yesterday. Judd read A Spring Surprise, a new book from Puffin, to visiting children, who took part in dressing up and face-painting. Guests were the first to try the new Peter Rabbit Afternoon Tea menu.

Taking inspiration from the original Beatrix Potter Tale, food include Mr. McGregor’s Garden wrapping vegetables referenced during Peter’s garden scramble such as carrots, radishes and pea shoots inside a mini baguette, as well as the Caught In A Twist smoked salmon and sun-dried tomato pinwheel.

Pastries include the beautiful Flower-Pot Hideout, a chamomile mousse inside an edible chocolate pot, flavours harking back to Peter’s warming bedtime tea after his adventurous day, an eye catching Magnificent Mushroom of strawberry ganache with a crunchy meringue stem, as well as Every Bunny’s Favourite, a delicious carrot cake.

With a mini version presented inside a wooden vegetable patch box for children, and adults’ delights served on a tiered slate planter, the tea can be enjoyed by the whole family.    

Izzy Richardson, head of brand, Penguin Ventures said: “It has been a pleasure to work in partnership with Le Méridien Piccadilly, and the team there have created an absolutely beautiful and delicious offering. The Peter Rabbit Afternoon Tea is so clearly inspired by Beatrix Potter’s best-loved Tale – guests are in for a real treat.”

General manager at Le Méridien Piccadilly, James Olivier, added: “Creating a dedicated Afternoon Tea in celebration of the iconic British classic Tale of Peter Rabbit seemed like a perfect fit for our family guests. As the story is so rich in adventure and colour, our expert pastry team could really have fun with creating a nostalgic experience for the whole family to enjoy.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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