Chorion expands retail and licensing team

Melanie Humberstone-Garley and David Walton join Europe and UK teams.
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Chorion is expanding its London-based retail and licensing teams, bringing in David Walton as senior retail manager and Melanie Humberstone-Garley (pictured) as UK territory manager.

In the lead up to Noddy's 60th anniversary, the launch of The Mr Men Show and new properties in 2009, Chorion is building a dedicated retail management team to support the retailers and licensees.

Walton will be responsible for driving retail success for all brands across the UK and Europe, with an emphasis on cross category activity. He arrives at Chorion with a wealth of cross-disciplinary licensing experience, previously working in both sales and marketing for four years at Hasbro UK.

Olivia Rodgers, retail and promotions executive, will work with Walton, focusing on the UK toy and gift categories, retail promotions and live events.

Melanie Humberstone-Garley, meanwhile, takes up the post of UK territory manager with responsibility for delivery of Chorion's UK licensing revenue targets, managing a team of four.

Having worked at Chorion as UK senior licensing manager since October 2007, she has previously held positions at Copyrights Group - where she looked after brands including Beatrix Potter, Paddington Bear and Flower Fairies - BKN International, Entertainment Rights and Design Rights International.

"A key focus for our group is to build brand awareness and retail success for Britain's most cherished children's properties including Noddy, Mr Men, Beatrix Potter and Paddington Bear," said Eric Karp, EVP global licensing and merchandising at Chorion. "The appointment of David and Melanie to these senior positions reflects that commitment."



Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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